Marketing

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Why You Should Pay Attention To Beyoncé’s Marketing Skills

If you’re a part of the BeyHive (like myself 😉) or follow any high-profile celeb like Reese Witherspoon, Hailey Bieber, Diplo, Yara Shahidi or Laverne Cox on Instagram, Twitter, or Facebook – then you’ve seen them wearing the new (not yet released) IVY PARK by Adidas collection that fans can’t wait to get their hands on. Some fans are even livid that Bey is handing out freebies to people who can clearly afford it x2. But there is a method to the madness, it’s called Influencer Marketing. Fans complain, “Why in the world do celebs get free stuff and fans that pay hundreds if not thousands in merch and concert tickets don’t”? It’s all about the marketing baby. Check out these celebrities seen walking the streets in IVY PARK on the gram. They all have a huge social media following.… Read More »Why You Should Pay Attention To Beyoncé’s Marketing Skills