If you’re a part of the BeyHive (like myself 😉) or follow any high-profile celeb like Reese Witherspoon, Hailey Bieber, Diplo, Yara Shahidi or Laverne Cox on Instagram, Twitter, or Facebook – then you’ve seen them wearing the new (not yet released) IVY PARK by Adidas collection that fans can’t wait to get their hands on. Some fans are even livid that Bey is handing out freebies to people who can clearly afford it x2. But there is a method to the madness, it’s called Influencer Marketing.
Fans complain, “Why in the world do celebs get free stuff and fans that pay hundreds if not thousands in merch and concert tickets don’t”? It’s all about the marketing baby. Check out these celebrities seen walking the streets in IVY PARK on the gram. They all have a huge social media following. Plus, they get a lot of exposure from magazines, television, and other media outlets.
Why Use Influencer Marketing?
Look at the power of Influencer Marketing and what it can do for your business, no matter how big or small you are. Over 90% of users say they trust influencer’s opinions. The IVY PARK team knows what they’re doing by targeting their market in a cost-effective way. 22% of millennials who were surveyed claimed they made a large purchase after seeing an influencer endorsement and Millennials spend about $600 billion in the United States every year. Look at the likes on the Instagram posts above and below, those are all potential buyers.
An endorsement from an influencer could give your business the potential to reach a new customer base online and help boost sales with little cost. That’s a business owner’s dream, right? The great thing is that social media influencers are not all A-List celebrities. There are people who have made a career out of being an Instagram Influencer and some who do it as a side-gig. This gives the ability for businesses of any size to utilize the power of influencer marketing.